From the category archives:

Branding

The “New” Pepsi

November 5, 2008 3 comments

You may or may not be aware that Pepsi is preparing to launch a new logo and look for their products. It seems like Pepsi is changing its logo all the time. For many companies, this would be considered a flawed strategy. We think it’s spot on for Pepsi. Pepsi has always branded itself as the edgy, […]

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Obama Goes iPhone

October 3, 2008 0 comments

If you’re a Barack Obama supporter and an iPhone user, you’re probably already aware of the new Obama iPhone app. This latest offering  is yet another example of how the Obama campaign understands branding and brand extension. This new app is simple, free and surprisingly powerful. You can stay up-to-date with local Obama-happenings, track the latest […]

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Welcome to the New GretemanGroup.com

July 2, 2008 0 comments

It was time. Ok. In reality, it was probably past time. We needed a fresh new site. One that accurately reflects who we are and what we believe. That shows we do more than ignite a creative spark – that we launch our clients’ brands to previously unreachable heights. A site that allows us to speak with, […]

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Site of the week: MarchofDimesBaby.org

March 27, 2008 0 comments

Over my lunch hour today, I went to a presentation with Mike Swenson from Barkley, a full-service communication firm in Kansas City. Barkley is responsible for the new March of Dimes brand, taking the organization into the 21st century. They’ve done an incredible job (their TV spots and print ads are brilliant) and one of […]

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