The “New” Pepsi
You may or may not be aware that Pepsi is preparing to launch a new logo and look for their products.
It seems like Pepsi is changing its logo all the time. For many companies, this would be considered a flawed strategy. We think it’s spot on for Pepsi.
Pepsi has always branded itself as the edgy, progressive, youthful opposite of Coca-Cola, the classic, traditional, unchanging cola.
Since a brand is much more than a logo or packaging – it’s the gut feeling people have about a company – it makes sense for Pepsi to constantly evolve.
Obama Goes iPhone
If you’re a Barack Obama supporter and an iPhone user, you’re probably already aware of the new Obama iPhone app. This latest offering is yet another example of how the Obama campaign understands branding and brand extension.
This new app is simple, free and surprisingly powerful. You can stay up-to-date with local Obama-happenings, track the latest campaign news, organize your contacts by key battleground states and, of course, donate to the campaign. With this tool, the campaign has shown it knows how to not just take advantage of great design, but also technology.
Beyond this new application’s slick interface and clever features, it’s perfectly targeted. According to Nielson Mobile, Democrats are more likely than Republicans to take advantage of mobile tools such as text messaging, mobile browsing and picture messaging. Obviously, a major contributor this usage-disparity is demographics. Many younger voters tend to favor the Democratic Party and these Gen Y voters consume digital and mobile media as a part of their day-to-day life.
While the election is still too close to call, Obama has beaten McCain by a landslide in the brand engagement race. Now we just have to wait and see if these informed, mobilized supporters translate into voters on November 4.
Please note that the Greteman Group blog neither denies nor confirms support for Barack Obama, despite the fact we have had two posts dedicated to his campaign. We can confirm that we support his campaign’s branding strategies.
Welcome to the New GretemanGroup.com
It was time.
Ok. In reality, it was probably past time.
We needed a fresh new site. One that accurately reflects who we are and what we believe. That shows we do more than ignite a creative spark – that we launch our clients’ brands to previously unreachable heights. A site that allows us to speak with, not just to. A site that captures both the altitude to which we aspire and the attitude that helps us get there.
Our website redesign is just part of our overall brand evolution. Our former brand cry, “Burn to Create,” rang true seven years ago. But we’ve changed. We still burn for great results, no question. But we spend less time running around with our hair aflame and more time strategically addressing issues. Next year will be our 20th anniversary. Which means we’ve still not reached the age of maturity. Still, we feel very grown up. Our new brand reflects who we are today. An agency that works smarter, not just harder. And that can take you exactly where you want to go.
More Is Yet To Come
As for the website, we’re going to make continual, ongoing refinements to ensure that our digital embodiment accurately portrays our physical. Our new media center will launch in several weeks. So be sure to check back frequently. Or just subscribe to our blog’s RSS feed to get notified about updates automatically. (If you’re unsure how to use RSS, check out this easy tutorial.)
We’ve got some big plans for this new blog of ours. Expect frequent updates with the latest happenings in the world of advertising and marketing. Some fresh insights gleaned from current projects. Unfiltered glimpses into the personalities that make up Greteman Group.
More importantly, we invite you to join the dialogue. It’s hard work being insightful all on our own, so bring your ideas, opinions and stories. The more the idea-ier.
Start Talking
It’s been difficult to find the time for our own brand when we’re busy taking care of clients. Do you sometimes feel the same way? That you get so bogged down in the day-to-day that you never have the luxury of stepping back and taking a clear look at your marketing messages and if they still mesh with who you are?
When was the last time you took the time and energy to refresh your brand?
Site of the week: MarchofDimesBaby.org
Over my lunch hour today, I went to a presentation with Mike Swenson from Barkley, a full-service communication firm in Kansas City. Barkley is responsible for the new March of Dimes brand, taking the organization into the 21st century. They’ve done an incredible job (their TV spots and print ads are brilliant) and one of the finest pieces of brand engagement is in the new MarchofDimesBaby.org website.
Featuring multiple hours of baby video footage and dozens of questions for new moms, the site is cool and fairly functional. Apparently, they’re in the process of adding more features, so hopefully we’ll be seeing some more opportunities for interaction and engagement – maybe even a mommy-centric social network (nothing like this was mentioned, I just think it’d be cool).
So check it out. Just don’t spend too much time watching the cute babies.
Do you have a cool site you want featured on ToddBlog? Just shoot me an email and I’ll check it out.