I’m going to open a fast-food restaurant, which will, hopefully, be so amazing, that I’ll be able to franchise the model out, get covered in major fast-food publications and be invited to speak at fast-food-related conferences.
What really is going to push me over the top is my tagline: The fast food restaurant for people who don’t like fast food restaurants.
You see, we’re going to be different than all those other guys.
The first thing you’ll notice is that we won’t use the traditional molded-plastic seats. Nope, we’re going to use padded chairs that can be shuffled around and rearranged at will. Then, you’ll probably see that everybody is dressed however they feel comfortable – assuming, of course, that this means they’re wearing jeans and t-shirts. Finally, the first impression will wrap up with our promotional posters for upcoming food features. Rather than using traditional graphics to display our information, we’re going to purchase pre-designed posters and get a college intern to add our information to them.
Once you actually get ready to order, you’ll find that the overall process is identical to other fast food restaurants, but ours will feel much more relevant and edgy. Our cashiers will be casually dressed and carry iPhones. They’ll greet you with a high-five and enthusiastically ask if you’re ready to order up some food. As you peruse our menu, you’ll find that ultimately, our products are the same, but they’ve got far cooler names, like “The Crisp” (our fried chicken sandwich), “No-Mo-Moo” (our take on the Quarter Pounder) and “Swell*” (our version of the Happy Meal).
After placing your order, you might discover that we’re not perfect – no restaurant is – and we didn’t give you exactly what you ordered. We’re just trying our best and we’re honest about when we screw up.
The actual meal will probably be similar to other meals from other restaurants, but you won’t be bored and you will probably be more full.
Once your meal is complete, you’ll throw your stuff away and leave with the knowledge that you just experienced a fast-food revolution.
What do you think? Will my restaurant be successful?
*please note the double-meaning of the word “swell” – I was quite proud of that one.