What I do


So, did you hear that I got into a Twitter fight yesterday?

I didn’t really know such a thing was possible until this weekend. I felt like Andy Bernard – “I’m not sure – but I’m pretty sure I’m in a Twitter fight.”

The whole situation got a little blown out of proportion. And I certainly helped fuel the fire.

At the core of the “duel,” as Paul Smith stated, was a miscommunication about who Shea wanted to ball-punch and what it is that I do. Had this been resolved within one or two tweets, the whole (admittedly enjoyable) situation could have been avoided.

Based on a number of comments I received yesterday, even after my post and ensuing responses, it’s clear there is still a lack of clarity about what it is I do exactly. So I’d like to explain real quickly.

My title at Greteman Group is “digital brand manager.” Simply, this means that I’m responsible for developing strategic ways for clients to leverage digital media and managing digital projects that come through our office. A big portion of my time is spent educating and equipping people in the realm of social media – obviously the hottest digital topic right now. That education involves presentations (not classes) to professional organizations and companies about what social media is, why it’s valuable, who’s using it and how to use it to enhance your brand, product or service.

That last part, the “how,” is where people get caught up and threaten my genitals. I want it to be clear that at no point during our presentations do we walk people through how to set up a Twitter account. How to tweet their thoughts. How to add a picture. Instead, we focus on objectives that can be accomplished with these tools. This strategic insight combined with our creative prowess is what people are paying for. (Sidenote: In no way does this make us social media experts. We eschew that title and firmly agree that no one can wear that title and maintain any credibility.)

If there’s still confusion about our presentations or if you think I’m still deserving of a loin-thrashing, let me know with a comment below.

Another sidenote: There was some talk yesterday about my delivering the presentation to a tweetup, and unfortunately I don’t think that’s possible. However, I am speaking at this month’s Broadcast Media Professionals of Wichita luncheon on Tuesday, May 26 at the Art Museum. I don’t know how much it costs or if it’s open to non-members, but you can contact Julie Eddy at Clear Channel Outdoor if you want more information.

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  1. Ashley Cieri
    May 12, 2009 at 12:52 pm — Reply

    You seriously just made my day better. I was laughing my face off with all your ball talk.

    Ashley Cieri

  2. May 12, 2009 at 2:21 pm — Reply

    The problem with Twitter fights is that it’s very difficult to clearly communicate deeper level emotions and opinions with only 140 characters. It leaves way to much room for people to take things differently than they were intended. Sarcasm and hyperbole, used and easily recognized very frequently in our face to face interactions, are used frequently and rarely recognized when typed out. All in all, anyone who’s dumb enough to get into a Twitter fight is absolutely useless to humanity and should literally be shot in the face by a tank. (See, some people probably thought I was serious about that.)

  3. […] Toddblog brings it down a notch with an explanation of what he does. […]

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What I do