It seems like Pepsi is changing its logo all the time. For many companies, this would be considered a flawed strategy. We think it’s spot on for Pepsi.
Pepsi has always branded itself as the edgy, progressive, youthful opposite of Coca-Cola, the classic, traditional, unchanging cola.
Since a brand is much more than a logo or packaging – it’s the gut feeling people have about a company – it makes sense for Pepsi to constantly evolve.