If you’re a Barack Obama supporter and an iPhone user, you’re probably already aware of the new Obama iPhone app. This latest offering is yet another example of how the Obama campaign understands branding and brand extension.
This new app is simple, free and surprisingly powerful. You can stay up-to-date with local Obama-happenings, track the latest campaign news, organize your contacts by key battleground states and, of course, donate to the campaign. With this tool, the campaign has shown it knows how to not just take advantage of great design, but also technology.
Beyond this new application’s slick interface and clever features, it’s perfectly targeted. According to Nielson Mobile, Democrats are more likely than Republicans to take advantage of mobile tools such as text messaging, mobile browsing and picture messaging. Obviously, a major contributor this usage-disparity is demographics. Many younger voters tend to favor the Democratic Party and these Gen Y voters consume digital and mobile media as a part of their day-to-day life.
While the election is still too close to call, Obama has beaten McCain by a landslide in the brand engagement race. Now we just have to wait and see if these informed, mobilized supporters translate into voters on November 4.
Please note that the Greteman Group blog neither denies nor confirms support for Barack Obama, despite the fact we have had two posts dedicated to his campaign. We can confirm that we support his campaign’s branding strategies.