Let’s pretend that you worked for a company that was looking for a branding/marketing/advertising partner. Caveat: If you really are working for a company that is looking for a branding/marketing/advertising partner, please be yourself.
Imagine that you heard about an ad agency from one of your business friends or heard a representative from the agency speak at an association luncheon. You can imagine the chicken breast and steamed vegetables that were served at the luncheon if you want – it’s not necessary, but more power to you.
You type the agency name into the Google (a really good search engine) and you’re taken to the agency’s page. You’re initial impression is positive – the site is clean and the navigation seems to be logical. You click through their portfolio and then head to the About section to read more. Remember, we’re imagining here – in imagination-land it is not outside the realm of possibility that you actually read this kind of stuff.
Once you’ve landed on the About, what do you want to read there? What do you care about? What do you want to learn?
Thanks in advance for the thoughts.