Over my lunch hour today, I went to a presentation with Mike Swenson from Barkley, a full-service communication firm in Kansas City. Barkley is responsible for the new March of Dimes brand, taking the organization into the 21st century. They’ve done an incredible job (their TV spots and print ads are brilliant) and one of the finest pieces of brand engagement is in the new MarchofDimesBaby.org website.
Featuring multiple hours of baby video footage and dozens of questions for new moms, the site is cool and fairly functional. Apparently, they’re in the process of adding more features, so hopefully we’ll be seeing some more opportunities for interaction and engagement – maybe even a mommy-centric social network (nothing like this was mentioned, I just think it’d be cool).
So check it out. Just don’t spend too much time watching the cute babies.
Do you have a cool site you want featured on ToddBlog? Just shoot me an email and I’ll check it out.