Primetime television is in flux. Evening TV was once considered “appointment television,” but many people, particularly young adults, are missing their appointments – or rather, they’re rescheduling them.Tivo has changed the way many people interact with their entertainment, which for advertisers is a pretty frightening thing. No longer do viewers appreciate the way “free” programming works – that is, they watch commercials because commercials are paying for their favorite sitcom.
What’s interesting is that people are watching as much as or more TV than ever – just not in traditional ways. They’re getting their “TV fix” on their Tivos, iPods and the internet.
Advertisers are being forced to get creative – something at which they’re quite adept – to win the hearts and minds of potential product-purchasers.
Do you know where I’m going with this?
The church is in flux. Sunday morning gatherings were once considered “appointment worship,” but many people, particularly young adults, are missing their appointments – and they’re not rescheduling them.
Our culture and, frankly the way the church has interacted with the culture, has changed the way many people interpret and understand the local embodiment of the church. No longer do parishioners appreciate the work of a local congregation – that is, the local embodiment of what God is doing here on earth.
What’s interesting is that more people are spiritually open and aware than ever – just not in traditional ways. They’re getting their “spiritual fix” through Bono, Oprah, Al Gore and yoga.
Local churches are being forced to get creative – something at which they’re not often adept – to win the hearts and minds of potential and current church-goers.
This post isn’t written to promote a certain method (i.e. Emergent, PD, seeker-sensitive), rather, I want to promote a renewed understanding of the church’s purpose. I’ll share some thoughts on how I think we can do that in the next post.
In the meantime, let me ask you this: What is your perception of the reputation of the local church?