In marketing, it’s essential to ask, “Why are we doing what we’re about to do” before any campaign, project or promotion. That seems obvious and simple, but if you look at some billboards, television and radio ads, promotional giveaways and newspaper ads, it becomes obvious that many organizations fail to ask the question.
I believe that churches should take this same strategic approach to everything that they do. Church attendance is dwindling, emerging generations are not coming into contact with God and the post-Christian environment is hostile towards modern Christianity. Something’s got to change.
We need to step back, look at what we’re doing and ask “why?” Why do we preach 30-minute sermons? Why do we have sermons? Why do we do communion the way we do it? Why do we have small groups? Why do spend $X on X?
This process isn’t fun, easy or safe, but it is essential if we’re going to be relevant in this generation.
So, even though we all attend different churches in different states, (for the most part anyway) let’s get the conversation started.